How to meet the international catering brand portal design? How to build a unified management catering portal cluster? How to realize seamless switching of multi language platform? How to build a safe and tamper proof catering portal?
The original official website of Haidilao is not clear, its content is relatively old, its function is not perfect, and its information is scattered and logical. In the process of the globalization development of Haidilao, it is impossible to accurately convey the corporate image and corporate culture to customers, organizations concerned about the company and the public through the official website. There is a lack of multilingual version of the official website, which can not meet the needs of various regions and can not continue the service of Haidilao online.
There is no uniform planning in content structure, and there are duplication and interleaving in content plates. This is not conducive to user use. Only Chinese version of mainland China is applicable to mainland China. For overseas stores, there is no window for brand output. The content and function requirements of different regions are different, which can not meet the needs of users in different regions. Poor security, more vulnerable to malicious attacks.
The data of the network has not entered the data center, there is no way to achieve our statistical requirements, there is no way for you to achieve unified management. The data portal we have established has no way to connect, and the data display is not intuitive.
The background function is single. At present, there is no way to realize the configurable display of the background function, and the content cannot be changed at any time according to the business requirements. At the same time, the background management account function is not sound, and there is no authority and function management.
Lack of important functions such as user login, information query, online filling in application information, etc., unable to meet business needs.
There is confusion of visual language between website plates and pages, which does not conform to the company's international development image. There is no complete site VI specification, there is a sense of fragmentation between the plates.
After analyzing the above problems, China Union of science and technology made a global official website rectification for undersea fishing according to the actual needs of undersea fishing. The global version of the official website will be divided into regional versions to meet the unified image output of Haidilao brand, and carry the necessary functional requirements of each region. For the re design and development of the official website of Haidilao, regardless of the existing version, the overall architecture and security architecture of the website will be designed, and solutions will be provided and deployed for key pain points. Through the appropriate adjustment and expansion of the architecture to meet the needs of more regions and business growth in the future.
Therefore, the business needs to meet the following scenario requirements:
1、Brand communication
Brand core display, brand story, service introduction, news and announcement center, corporate social responsibility
2、Member section
Registration, login, personal data query, account management, member level query, point query, account cancellation, order query, introduction to member systems in various countries and regions, member instructions and privacy policies, etc.
3、Products and services
Hot pot science popularization, pot bottom, dishes, service introduction, customer service, complaint and praise
4、Investor relations
Announcement and annual report
5、Food Safety
Food safety content introduction, structure display, forest related enterprise verification, invitation supervision, etc.
6、retail store
Store information display, store query
7、Joy card
Happy card query
8、Recruit
Store and functional department recruitment post release, post query, welfare and treatment introduction, online registration, etc.
9、Outward delivery
Send out information display, send out page Jump, send out sales platform jump, etc.
10、Other
Multi region / language version switching, etc
11、Off station jump
Jump of affiliated companies (Yihai, Shuhai, Weihai, etc.), jump of expansion platform, jump of bidding and purchasing platform, jump of third-party social platform (APP, Weibo, wechat)
12、Overseas version
In addition to the basic functions, connect with the local third-party online ordering and scheduling system, take out function and online ordering
Online payment。