In July 2007, Bank of Nanjing successfully listed on Shanghai Stock Exchange, becoming the first city commercial bank to land on Shanghai Stock Exchange. In 2009, Bank of Nanjing won the first place in China and the second place in Asia in the "competitiveness ranking of Asian banks" with total assets of less than 40 billion US dollars.
In August 2016, on the occasion of the 20th anniversary of the establishment of Bank of Nanjing, the newly revised portal of Bank of Nanjing was officially launched. The new portal design adheres to the principle of customer-centered, demand-oriented and service-oriented, striving to optimize the page, enhance the function, stabilize the system, operate safely and comprehensively improve the user experience.
The new website has the following features
One touch customer service, fully meet the convenient operation of customers
The new portal adds a customer service column, which includes online customer service, financial tools, financial information, ATM inquiry, download area, FAQ, online survey and other functions to meet the needs of customers' convenient operation. The customer service floating page, quick service customer service key and footer customer service column are added in the header. Even if customers enter the second and third level pages, they can easily and quickly enter the customer service column and enjoy comprehensive and convenient business services.
Double navigation home page design, fully positioning customer product needs
The top uses double navigation page design, main navigation to locate customer business needs, quick service navigation to locate customer service needs. The main navigation is updated to personal finance, small and micro finance, corporate finance, financial market, e-banking, hello bank and seven functional sections of our bank, each of which is equipped with suspended secondary navigation.
Quick service navigation includes: online application, financial supermarket, customer service, online banking registration, Xine life, outlet query, etc.
Three dimensional structure optimization to comprehensively improve customer operation experience
The new portal optimization starts from flat structure, comprehensive business varieties and friendly visual experience. The home page updates seven business segments, covering all current business categories, with no more than four business columns, to guide customers to fully understand the products. The Chinese and English homepage of the new portal and the secondary pages of our bank are all arranged in a column style. In terms of color, the Chinese red and warm orange, representing the Bank of Nanjing, are alternately used, showing a warm and friendly image visually. PC, tablet, mobile phone multi terminal display, adaptive page, to ensure that the "Internet plus" era of customer mobile terminal browsing page needs.
The new portal adopts the advanced content management platform, from the four protection modules of software system security, information security, data security and management security, to comprehensively guarantee the use security of customers. After testing by many security companies, the security of the software system is ensured. Multiple security technologies ensure the capital and information security of users, and escort users' financial journey.