With the advent of the era of Internet plus, the society has entered the era of global media convergence. The promotion and marketing channels of enterprises are no longer confined to traditional Internet portals. Many new media such as H5, APP channels, WeChat official account, WeChat Mini program, micro-blog, today's headlines are becoming more and more popular with enterprises. The era of the media has brought opportunities for integration and development. It also brings difficulties for the collection, compilation and sharing of various media channel resources.
Through in-depth analysis, the pain points and difficulties faced by enterprise resource management are as follows
Problems:
The problem of isolated information island of media terminals is prominent
Low utilization of enterprise resources
Difficulty in enterprise data accommodation
Beijing zhongkehuilian Technology Co., Ltd. (hereinafter referred to as "Huilan Technology") has established the enterprise financial media management solution based on the aiurm unified resource management system with independent intellectual property rights, aiming to comprehensively solve the problem of unified resource acquisition, sharing and maintenance in the process of enterprise informatization construction. Intelligent enterprise official account, intelligent public number, intelligent financial media and other intensive management, to achieve collection, editing, publishing, statistics of a unified resource management platform, so that content management is boundless!
The overall logic architecture of the system is the core of the system. Huilan Technology has fully studied the requirements of enterprise information development. Considering the factors of robustness, scalability, interoperability, stability, portability and security of the architecture, the architecture of the following enterprise financial media management solution has been designed.
Logical architecture of unified information resource management solution
The enterprise financial media management solution manages all kinds of information resources used in the platform and realizes sharing. These information resources include: text information, picture information, video information, various types of attachments, and various exchange data. Based on the scientific classification, centralized specification, sharing and sharing of the platform wide unified information resource base. According to the principle of "warehousing first, then using", the information resources from each enterprise information business system on the platform are managed in a unified way to achieve a unified classification, metadata, data format, call and supervision.
The enterprise financial media management platform provides a variety of common information collection methods to meet the access requirements of different data sources:
Database Collection: for business systems that can open databases, the enterprise financial media management platform provides direct connection and import between databases.
Web collection: for the system without open database, the enterprise financial media management platform provides the information collection module. After the collection rules are set, the information collection of the web page of the designated website can be completed.
File collection: for unstructured data, the financial media management platform of Huilan Technology provides file import function, which directly imports file data.
One click Reprint: for the information collection of temporary individual pages, the one click reprint function is supported by Huilan Technology enterprise financial media management platform, and the content of other websites can be directly reprinted to the system without installing any external third-party plug-ins. The system automatically extracts attribute information such as title, source, text content, remotely downloads pictures, and automatically filters irrelevant content and grid Type code.
Channel resource access: Huilan Technology enterprise financial media management platform provides a standard interface for common new media channels, which can seamlessly connect the resource access of wechat, microblog, headlines and other new media channels.
Manual input: the financial media management platform of Huilan Technology also provides manual input function to meet the needs of later manual operation and maintenance.
The information collection, information processing, information release, information statistics and content operation life cycle information management are provided by the enterprise financial media management platform of Huilan Technology.
Huilan Technology enterprise financial media management platform provides mobile text assistant, which can realize the scanning and uploading of mobile phone pictures, mobile voice collection and editing, mobile picture Chinese text extraction and editing and other intelligent mobile collection and editing functions, to meet the needs of management and information collection and editing anytime and anywhere.
Huilan Technology enterprise media management platform provides a platform for maintenance, PC website, mobile website, wechat, microblog, other new media, offline interactive large screen, offline all-in-one machine and other channels.
The enterprise financial media management platform of Huilan Technology provides unified retrieval service of global information. At the same time, the retrieved information can be generated into a knowledge map according to the established rules, so that administrators can intuitively view all relevant information of retrieval keywords and the relationship between them.
Huilan Technology enterprise financial media management platform provides one key manuscript withdrawing function of global information to meet the withdrawal needs of later operation and maintenance personnel in the maintenance process, reducing workload and avoiding information omission.
Huilan Technology enterprise financial media management platform provides multi maintenance data statistics and mining function, which can be used for statistics of information source, maintenance department, information release, information reference and other dimensions to meet the needs of performance appraisal and statistical report; at the same time, with the help of big data analysis technology, data mining processing such as association analysis and emotional calculation are carried out for information resources to obtain information resources Then, we rely on the NLP technology of self-service intellectual property rights to label each resource and lay the foundation for intelligent personalized recommendation in resource application scenarios.
The Huilan Technology enterprise financial media management platform can mark the original resources, automatically identify the content reprint through the original copyright tracking, and provide multi-level and multi-dimensional reprint statistics, distribution and ranking, providing quantitative data support for media communication and influence management, and editor performance evaluation.
Beijing Huilan Technology Co., 京ICP备05046823 Copyright © 2020 HuiLan.com All rights reserved.
Monday to Friday 9:00-18:00
Customer Service Email
Online Consulting