Outline of the solution

Telemarketing is the main means to promote financial management, loans and other products in the financial industry. Through a long-term observation of the E-marketing business of many financial institutions, Huilan found that the telephone marketing of the financial industry has the following difficulties:

The telephone answering rate is very low, even if answered, it will be quickly hung up. In one day, the effective calls of marketing personnel are very few, which wastes a lot of time;

A large number of repetitive work with no sense of achievement brings negative emotions to the marketing personnel. The work enthusiasm is not high, a large number of personnel are lost, which increases the training cost invisibly;

The follow-up of effective phone calls is not well recorded, which brings inconvenience to the follow-up statistics;

The professional degree of marketing personnel is uneven, which can not be introduced to customers in a unified way;

The quality of marketing personnel has a certain impact on service quality;

…

To solve these problems, Huilan provides intelligent robot marketing solutions for financial customers by relying on the aicall intelligent outbound system with independent intellectual property rights and the artificial intelligence engine platform.

Functional framework

The Unified overall logic architecture is the core of the system. China Union of science and technology fully studies the financial industry marketing scenarios. Considering the robustness, scalability, interoperability, stability, portability and security of the architecture, the following logic architecture of the financial industry intelligent robot marketing solution is designed.

　　

Logical framework of intelligent robot marketing solution for Huilan financial industry

Based on years of financial service experience of Huilan, Huilan intelligent robot marketing solution for financial industry can quickly sort out marketing scenarios and set corresponding marketing scripts, and the marketing user data is connected through the internal business system of financial industry. Realize one key batch automatic outbound call, greatly reduce the workload of the staff, generate the outbound call report in real time, screen the intended customers, and then follow up by the marketing personnel, greatly improving the accuracy of marketing.

Solution advantage

1.Accurate scene high quality speech

Based on years of financial service experience of Huilan, Huilan intelligent robot marketing solution for financial industry can quickly sort out marketing scenarios and set corresponding high-quality marketing scripts, so that the effect of outbound calls can be doubled with half the effort.

2.Rich voice and emotion of real people

The intelligent robot marketing solution of Huilan financial industry adopts the real person voice recording mode to reduce the rigid and emotionless dialogue of traditional robots, increase the trust between people, and add related colloquialism, warm field language and other words during the dialogue, so as to ensure the quality of the dialogue and make it more acceptable to customers.

3.ASR voice text conversion

The intelligent robot marketing solution of Huilan financial industry provides voice real-time interactive service. Users can directly send the information they want to consult through voice. The system can accurately identify and understand the user's dialogue content and answer the user's questions through ASR. In the dialogue details, it can be converted into text format through TTS, which makes the browsing clearer and the customer's intention clear at a glance.

4.Support multiple rounds of dialogue without difference

Based on deep learning technology and language base, Huilan intelligent robot marketing solution in financial industry can automatically expand the similar problems in knowledge base, and carry out semantic analysis and matching based on semantic analysis engine intelligence, provide multiple rounds of dialogue without difference in the process of interaction with users, accurately obtain problems, making the accuracy of intelligent robot reply more than 90%.

5.Accurate analysis of customer intention

Huilan intelligent robot marketing solution for financial industry helps financial institution users in the face of a large number of customer groups, through batch outbound calls, through the dialogue time with customers, the dialogue rounds, and the keyword trigger of customers during the dialogue, to screen out the intention strength of customers, help sales personnel to quickly grasp the intention direction of customers when making secondary sales, and greatly improve marketing Marketing accuracy of personnel.

6. Dialogue support interrupt Q & A

Huilan financial industry intelligent financial industry intelligent robot marketing solution relies on full duplex voice interaction technology, which supports customers to interrupt the conversation at any time during the robot talking process. When the robot interrupts the robot talking with the information that the customer has questions or wants to ask, the robot can quickly respond and give feedback, which is close to the real conversation between people, further increasing the customer's sense of trust The follow-up dialogue is smoother.

Successful case

Hundred letter bank

Product recommendation

Aicall intelligent outbound call system