Outline of the solution

With the deep popularization of the Internet, mobile terminals have gradually become the first interface of consumer information. At the same time, mobile Internet also makes consumers' time gradually become node and scene. Therefore, for the brand, it becomes a brand-new entry point to grasp the action of consumers in the current scene and the current real-time psychological dynamics.

Huilan (hereinafter referred to as "guidelines") is committed to highlighting the difference. In order to achieve this, we integrate brand, technology and marketing, and create a BTM service model. In addition, we have a number of digital and user experience professional consultants. This brings us deep strategic strength and enables us to solve complex problems with integrated Omni channel solutions. By transforming big ideas, big data and artificial intelligence into personalized experience, we help customers release the full value of their customers, attract more customers for our customers, and make them more valuable.

Digital brand building

The digital brand construction of intelligent operation of Huilan includes:

1. Digital brand specification and management;

2. User experience design of websites, apps and application terminals;

3. Construction of Baidu zone and vertical brand zone

Intelligent brand integrated marketing

The integrated marketing service items of digital brand of intelligent operation of Huilan include:

1. Brand positioning and analysis;

2. Brand reconstruction and marketing promotion;

3. Planning and creative implementation of online and offline activities;

4. Social marketing;

5. Media delivery strategy;

6. DSP effect marketing

Digital commerce

The intelligent operation digital business services of Huilan include:

1. Data analysis and sorting;

2. Media monitoring and optimization;

3. Media channel management and purchase