Outline of the solution

Telemarketing is the main means for enterprises to promote financial management, loans and other products. Based on the long-term observation of the E-marketing business of many enterprises, Huilan found that the telephone marketing of enterprises had the following difficulties:

The telephone answering rate is very low, even if answered, it will be quickly hung up. In a day, the effective calls of the marketing personnel are very few, which wastes a lot of time;

A large number of repetitive and unfulfilled work brings negative emotions to the marketing personnel. The work enthusiasm is not high, a large number of personnel are lost, which increases the training cost invisibly;

The follow-up of effective phone calls is not well recorded, which brings inconvenience to the follow-up statistics；

The professional degree of marketing personnel is uneven, so they can't give detailed introduction to customers with unified caliber；

The quality of marketing personnel has a certain impact on service quality;

　　……

At the same time, for small and medium-sized enterprises, it is too expensive to deploy a full-featured e-marketing system. Therefore, cloud e-marketing is a form of E-marketing commonly adopted by small and medium-sized enterprises. In response to these problems, China Union of science and technology, relying on the aicall AI call intelligent outbound system with independent intellectual property rights, provides customers with cloud e-marketing solutions with the aid of artificial intelligence engine platform.

Functional framework

The overall logical architecture of the system is the core of the system. China Science and technology union has fully studied the outbound business scenarios, considering the factors such as the robustness, scalability, interoperability, stability, portability and security of the architecture, and designed the following logical architecture of the cloud e-marketing solution.

　　

　　Logical structure

Relying on years of service experience of government, enterprises, finance and other industries, cloud electricity marketing solution can quickly sort out cloud electricity marketing scenarios, and set corresponding cloud electricity marketing scripts. Cloud electricity marketing user data is connected through the internal business system of the unit. Realize one key batch automatic outbound call, greatly reduce the workload of staff, and generate real-time e-marketing report, screen interested customers, and then follow up by e-marketing personnel, greatly improving the accuracy of E-marketing.

Solution advantage

1.Accurate scene high quality speech

Cloud e-marketing solution relies on many years of enterprise service experience of Huilan which can quickly sort out e-marketing scenarios, and set corresponding high-quality e-marketing scripts, so that the effect of E-marketing can be doubled with half the effort.

2.Rich voice and emotion of real people

The cloud telemarketing solution adopts the real person voice recording mode, which reduces the rigid and emotionless dialogue of traditional robots, increases the trust between people, and adds related colloquialism, warm field language and other scripts in the dialogue process, so as to ensure the quality of dialogue and make customers more receptive.

3.ASR voice text conversion

The cloud electricity marketing solution provides voice real-time interactive service. Users can directly send the information they want to consult through voice. The system can accurately identify and understand the user's dialogue content and answer the user's questions through ASR. In the dialogue details, the system can convert the text format through TTS, making the browsing clearer and the customer's intention clear at a glance.

4.Support multiple rounds of conversation without difference

Based on deep learning technology and language base, the cloud e-marketing solution can automatically expand similar problems in the knowledge base, and carry out semantic analysis and matching based on the semantic analysis engine intelligence. In the process of interaction with users, it can provide multiple rounds of dialogue without difference, accurately acquire problems, and make the accuracy of intelligent robot's reply more than 90%.

5.Accurate analysis of customer intention

The cloud e-marketing solution helps the users of E-marketing units to select the intentionality of customers through mass e-marketing, dialogue time with customers, dialogue rounds, and key words of customers during the dialogue, so as to help the sales personnel quickly grasp the intentionality direction of customers and greatly improve the accuracy of E-marketing.

6.Dialogue support interrupt Q & A

The cloud e-marketing solution relies on the full duplex voice interaction technology, which supports customers to interrupt the conversation at any time during the robot's speaking process. When the robot interrupts the robot's speaking for the information that the customer has questions or wants to ask, the robot can quickly respond, give feedback, close to the real conversation between people, further increase the customer's trust, and make the follow-up dialogue more fluent.

7.High concurrency support

The cloud electricity marketing system provides interface optimization, clustered system deployment, high concurrency, high reliability.

8.Safe and secure

The cloud electricity marketing solution has the following security advantages.

Bottom platform:

Stable: instance availability reaches 99.99%, automatic downtime migration, automatic snapshot backup

Flexibility: automatically configure CPU, memory, bandwidth, and can be upgraded at any time

Security: DDoS protection, Trojan killing, anti brute force cracking, multi-user access control

security policy：

HTTPS security authentication: support international standard HTTPS security authentication and encrypted transmission

Organizational strategy: professional background + confidentiality check and balance system

Sensitive information processing: sensitive information security warning, encrypted storage

Trusted cloud authentication：

Cloud service certification: trusted cloud service certification of Data Center Alliance of MIIT

Security level protection evaluation: information security level protection passed the three-level evaluation

International security certification: CSA international cloud security certification gold medal

Product recommendation

Aicall intelligent outbound call system