On July 2, 2013, China Merchants Bank announced the upgrading of wechat platform and launched the first "wechat bank" with a new concept, which attracted the attention of peers in the industry. "Internet +" as a new form of Internet development under the innovation 2, mobile payment, online lending (P2P), financial assets and other business development is in full swing. The launch of wechat bank once again shows that the influence of Internet on traditional finance is more and more obvious. Since wechat opened the public platform message interface, most domestic banks have launched wechat customer service numbers. In view of the convenience of WeChat public account, more and more banks are developing WeChat service channels. With the help of many years of experience in the construction of internal and external websites of banking industry, Huilan combed out the businesses suitable for the development of wechat channels in the banking industry, and put forward wechat banking solutions.
The overall logic architecture of the system is the core of the system. Huilan fully studies the development trend of the financial industry, and considers the factors such as the robustness, scalability, interoperability, stability, portability and security of the architecture, designs the following logic architecture of wechat banking solution.
Logical architecture of wechat banking solution
Huilan wechat banking solution relies on China Science and technology union aimedia new media management system to connect with Tencent wechat public platform, complete the construction of wechat service number, realize the release of bank basic information in wechat channel, and provide standardized interface, which can be connected with relevant business systems within the bank, extract important data, and realize the light application module with the help of aimedia new media management system Now, the business consultation, business query, business processing and other operations in the wechat service number. Provide new services and marketing channels for bank customers. At the same time, the channel can realize the information linkage with traditional channels such as the portal official website, realize the intensive resource sharing and management, and avoid the emergence of the isolated island of resources and information within the bank.
Huilan combed the most common and important functions of wechat bank, and made a detailed functional planning, as follows:
Bank card: including binding bank card, debit card balance, debit card details, credit card bill, credit card details and other functions.
Business processing: including appointment card, purchase financial management, credit card application and other functions.
Our services: including outlet inquiry, hot offers, online customer service, intelligent search, interest rate inquiry and other functions.
Huilan wechat banking solution relies on the new media management system of China Science and technology union aimedia to realize the rapid creation of wechat micro portal by applying template and visual drag module.
The Huilan AiMedia new media management system has mature micro form and light application functions, such as online investigation, consultation and complaint, casual shooting, etc., which can be quickly selected according to the needs of customers. If new light application needs to be expanded, it can be completed without code by configuring and expanding the metadata of micro form.
The material resources used in the Huilan wechat banking solution are seamlessly connected with the traditional portal channel resources to realize the unified management of resources and financial media without channels.
The Huilan wechat banking solution can provide a unified platform for intensive management of multiple wechat accounts to meet the needs of multiple account users.
Huilan wechat banking solution provides standard interface, which can realize on-demand integration with bank content business system.
Huilan wechat banking solution relies on aisearch intelligent search engine to provide intelligent voice search service for wechat bank, with high voice recognition rate, making mobile search simple and fast.
The Huilan wechat banking solution relies on AiKF love customer service intelligent robot system to sort out and classify the banking business, form a standard knowledge base, provide intelligent text + Voice consulting service for wechat end users, and provide 7 × 24-hour uninterrupted service, so that customers can have questions and answers anytime and anywhere.
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